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Our mySTART® service is designed to make investing more accessible for new investors starting their investment journey, no matter how old you are or what investment goals you have in mind.

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Unlike other personal investment plans and ‘funds’, with mySTART® you can select from over 240 investment options, starting your investment journey your way. You might have an eye on university education, purchasing property, or that once-in-a-lifetime holiday. We’ll give you the flexibility you need, starting with as little as $100 per month.

A woman analysing her family trust.

What is mySTART®?

This is our way of helping you meet short and long-term investment goals. The mySTART® service is designed to be flexible and comprehensive, allowing you to decide how much and how often to invest, with access to your money at any time.

You can start with as little as $100 per month or a lump sum of $1,000, building your portfolio from our list of 240 different investment options. We’ll support your decisions with the help of an investment adviser, letting you track your progress using our client portal and mobile app.

You can read more detailed information in our mySTART Investment Options Supplement.

“mySTART® is a great introduction to investing and building an investment portfolio. We see many of our clients use mySTART® as a way to save for a range of goals – be it retirement, a first home purchase or saving for children’s education. ”
Investment Adviser | In partnership with Matt Willis
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The key benefits of mySTART®

Different investments for different goals

Together, we’ll build an investment portfolio based on your goals and appetite for risk. Choose from over 240 investment options such as global and Australasian equities, investment trusts, New Zealand managed funds, exchange traded funds, and listed property trusts.

Qualified financial advisers

With any Craigs investment solution, you’ll have access to our knowledgeable and experienced advisers. They’ll walk you through all of the important details, including building a portfolio and tracking your progress.

Access to research

With our award-winning research team, you’ll have access to their vast knowledge and comprehensive reports. They’re designed to help you make informed decisions about which investment may be right for you.

A custodian to hold your investments

It’s our duty to ensure your investments are well protected. Our custodian, CIP No.1 Nominees Limited, will hold investments on your behalf as the bare trustee. You’ll remain the beneficial owner and retain control of investment decisions.

Flexible payment options

To make investing convenient, we accommodate our clients with a range of payment options. You might choose to make regular deposits, lump sum payments at times that suit you, or a combination of both. You can also choose to change the amount you invest at any time.

Control of your investments

We’re here to assist your investment journey, but you’ll always be the one in control. You get to decide where to invest, when to ease up, and when to take bold steps forward. You can make these changes at any time with no restrictions on accessing your money.

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“My adviser helped me understand my options at the start. I described my situation and discussed my longer term goals - so he had a good feel for who I was and what I wanted. The decisions have all been mine, but my adviser has pointed me in the right direction. ”
mySTART Client

Investment Administration Services (IAS)

This service is similar to broking, but hands over the time-intensive administrative details to us. You’ll probably be someone who already has a keen interest in investing, but still appreciates comprehensive research to support your decision-making.


Our Broking service is ideal for those clients who prefer a more hands-on approach. You will be able to manage your own portfolio, choose your investment securities, and ask your adviser to execute your transactions. Through your adviser you will have access to our specialist expertise and objective, research-based advice on the securities you are considering so you can assess how well they fit into your portfolio strategy.


mySTART® FAQs & Documents

Investments for different types of investment goals. We can offer you a choice of investments with different levels and characteristics of risk.

You can choose from over 240 different investment options, such as equities, investment trusts, New Zealand managed funds, exchange traded funds and listed property trusts.

Varied investment options.

  • You can build a portfolio that suits your appetite for risk and investment objectives by choosing from our list of investment options.

Easy access to your money.

  • Your money is not locked in and there are no restrictions on when you can access it.
  • We have qualified and experienced financial advisers in branches throughout New Zealand. You can choose someone near you to help you select your investments and answer any questions you may have.

Access to research.

  • You will have access to our company research reports. These reports can help you make informed decisions about which investments might be right for you.

A custodian will hold your investments.

  • Our custodian (CIP No. 1 Nominees Limited) will hold the investments on your behalf as bare trustee. You remain the beneficial owner and in complete control of all investment decisions.

Flexible options for investment payments.

You can:

  • make regular investment payments
  • make lump sum payments at times that suit you
  • do both of these.
  • change the amounts you are investing whenever you like.
  • control your investments.
  • change your investment choices whenever you like.

Our mySTART® service is flexible and comprehensive. You decide how much and how often to invest, and have access to your money at anytime. mySTART can help you meet short and long-term savings goals, from a holiday to your children’s education or a property purchase.

You can start investing with as little as $100 per month, or a lump sum of $1,000 and build your own portfolio from our list of Investment Options. You control the funds or shares to invest in with the help of an investment adviser, and you can then track your progress using our Client Portal and Mobile App.

mySTART Brochure & Application form
PDF / 1.6 MB
mySTART Investment Options Supplement
PDF / 2.0 MB
mySTART – for under 18s
PDF / 99.1 KB

Why Craigs?

Global and domestic research at your fingertips

Our research team is one of the largest in New Zealand. They deliver the very latest in local and global market insights. This includes detailed information and expertise on sustainable investing to support more considered investment choices.


Supporting Kiwi investing

We’ve been a proud kiwi business since we first opened our doors in 1984 and we’re 100% owned by current and former Craigs’ staff and directors. Today we are one of New Zealand’s leading investment advisory firms. During that time, we’ve assisted over 65,000 kiwis on their investment journey.

Expert advice in your region

Our locally-based expert advisers are here to provide comprehensive investment advice and we’ll support your financial aspirations with detailed, research-based insights. With a network of 19 locations nationwide, our expertise is never far away to help you achieve your investment goals.


We’re local to you. Talk to an adviser today.

With over 19 locations nationwide, you have access to expert advice to manage your wealth, wherever you are. Call your local adviser today - we’d love to chat.