WEEKLY COMPANY INSIGHT: ECOLAB
Roy Davidson, 21 March 2019
ECL is a global leader in water treatment, hygiene, and energy technologies and services. The company’s core business model is the delivery of comprehensive programs to promote safe food, maintain clean environments, optimise water and energy use, and improve the operations of its customers.
Customers and end markets served
ECL’s primary end markets are foodservice, hospitality, food & beverage processing, healthcare & infection prevention, industrial water services, and energy. The company’s strategy is to wrap a variety of products and services around its existing blue chip customer base, and to grow abroad as its customers expand around the globe. Over 90% of the company’s business is conducted on a contractual basis, and is thus reoccurring in nature.
A business model that resembles a combination of 3M and Bunzl
ECL combines a portfolio of products with high levels of intellectual property (similar to 3M), with an outsourced business services model (similar to Bunzl), to deliver a rare combination of above market growth, high profit margins, and defensive cash flows. At its core, ECL is a chemical formulation business that shares many commonalities with 3M. The company invests heavily in research and development in order to create new chemical formulations which provide critical functional qualities to customers. However, the company’s core value proposition to its customers is best understood as an outsourced business service model, whereby ECL seeks to help clients reduce costs, decrease operational complexity, and prevent business interruption. In this way, the company bears a strong resemblance to Bunzl.
A combination of expertise in materials sciences and strong technical expertise
ECL relies heavily on its expertise in chemical formulation and the technical expertise of its unparalleled sales force to deliver improved outcomes for customers. The company has 25,000 employees operating in its field sales and service force. This technically trained and outcome oriented sales force (which has been decades in the making) is a key competitive advantage for the company. The company serves both large and small players in a number of industries, but strategically ECL wants to serve the biggest players in all of the industries it serves. The company’s global sales force is a particular advantage in winning business from large multinationals.
Within global markets, our focus remains on best-in-class businesses that have the ability to grow earnings and cash flows regardless of the direction the global economy takes, and ECL fits the bill nicely. There is an element of structural growth to ECL's key end markets, and should economic growth slow or market volatility return as global central bank support wanes, the defensive nature of the company’s cash flows have historically resulted in ECL selling off less than the broader market.
- higher raw material costs
- weak end markets
- increased competition