Roy Davidson, 3 March 2017

Restaurant Brands (RBD) is one of New Zealand’s major fast food franchise operators. The company operates the KFC, Pizza Hut, Carl’s Jr. and Starbucks brands along with providing support to New Zealand’s independent franchisees. The company recently acquired a number of KFC stores in Australia


The KFC business is the flagship brand of the RBD stable. The business accounts for more than 70% of group earnings and has been the most successful business for RBD to date. We see the KFC business providing stable and visible earnings, and with capital expenditure requirements declining, we expect free cash flow to steadily improve in the future, enabling the business to invest in its growth areas. KFC has continued to evolve its product offering to keep pace with its competition where necessary. One of the key changes has been to shift a greater level of sales (30-35%of total) to burgers. While this does dilute the differentiated offering to its peers of fried chicken, burgers are higher margin.

RBD recently moved into Australia through the acquisition of 42 KFC stores in New South Wales, making RBD the largest independent franchisee in the state. The Australian KFC market is highly fragmented with a number of operators, as compared to New Zealand where RBD is the sole franchisee. This provides an opportunity for RBD to expand its footprint in the country. We expect management to also focus on the growth of Carl’s Jr. Carl’s Jr. specialises in offering premium-quality burgers with a marketing proposition that targets youthful demographics. While the initial rollout has been lacklustre, RBD is repositioning the business towards the higher end of the burger market, with management pleased with the early performance of two new-format Christchurch stores.

RBD continues to rationalise store numbers for both its Pizza Hut and Starbucks brands. We think this is a positive long term strategy as the company will retain the higher turnover stores which are more suited to the RBD model. The company has reduced the number of Pizza Hut stores and more are now operated by independent franchisees. The Starbucks brand also reduced its store numbers slightly. These measures reduce total sales for the respective brands, however, on a same store sales basis, growth tends to improve given the remaining stores are usually of higher quality. This strategy of removing poorer performing stores also improves profitability.

RBD has a solid track record, capable management and offers stable earnings. The core New Zealand KFC franchise will see free cash flow steadily increase in the coming years, enabling the company to invest in  growth areas like KFC Australia and Carl’s Jr.

Risks to RBD include; 1) economic downturn, 2) increased competition, and 3) acquisition risk.